XiaomiDevices – Besides being famous for attractive hardware specifications and affordable prices, Xiaomi cellphones are also popular with the presence of advertisements in them.

You could say advertising is one of Xiaomi’s business models to cover the profits from selling cellphones at low prices. But for some people, the presence of advertisements is of course a problem because it interferes with their activities.

For those of you who don’t know it, the ads that appear on Xiaomi phones are actually controlled by MSA (MIUI System Ads). What’s that?

About MSA and its Functions

MIUI System Ads or commonly called MSA is a default application from Xiaomi phones that has the function to display ads in various applications, menus, browsers, and others when connected to the internet.

In other words, Xiaomi deliberately embeds MSA on the cellphones they sell in various countries.f This can happen because advertising is a business model developed by Xiaomi for its devices that generates little profit.

Meanwhile, MSA also has a function to manage advertising notifications on Xiaomi phones. Of course for some people who want to get comfortable, the presence of advertisements on a cellphone becomes something that is disturbing.

Especially if suddenly ads appear when you are playing a game or watching a video, of course it will be a very annoying thing. MSA sometimes also raises error messages so that it becomes something more annoying.

Even some people are willing to root to eliminate MSA forever even though the risks are higher, such as security being vulnerable. For that you should not root if you only want to remove the error message from MSA or disable the application.

Why does MSA Always Stop?

MSA Stopping Xiaomi Half

Sometimes on Xiaomi phones a message will appear like MSA keeps stopping or MSA keeps stopping. Of course this is very annoying for some people who are watching videos, playing games, opening social media, and others on Xiaomi devices.

MSA that often stops is usually due to an error from the application or operating system. So take it easy this is not your fault as the cause of MSA being an error.

How to Overcome MSA Stop

  1. Open the app or menu Settings on the homescreen page
  2. choose Apps and go to the menu Manage Apps
  3. Search and enter the app MSA
  4. Select Clear All Data and press OK
  5. Then, select Uninstall Updates
  6. Wait a few moments until the process is complete
  7. Next, search for apps Android System Webview
  8. choose Clear All Data and press OK
  9. Then, select Uninstall Updates
  10. To end it, do restart on xiaomi phones

How to Disable MSA

  1. Make sure your Xiaomi phone is connected to a cellular data network or WiFi
  2. Open the app or menu Settings on the homescreen page
  3. choose Passwords & Security
  4. Swipe button MSA turned off which is right in the menu Authorization & Revocation
  5. In the dialog box that appears, wait up to 10 seconds to be able to select the button Revoke
  6. When finished, the MSA will be deactivated and most of the ads will disappear

But it should be noted that you will most likely also get a message saying that it cannot revoke authority so you can try the above steps continuously until the system allows.

How to Disable Personal Ads Recommendations

  1. Open menu or application Settings
  2. Select menu Privacy Protection
  3. Choose an option Ad Services under menu Privacy
  4. Then disable the menu Personalized Ad Recommendations

Disabling Personalized Ad Recommendations means that you will not see ads based on behavioral data or personal information so that what is shown becomes more public.

That’s information about MSA or MIUI System Ads that might enlighten you as a Xiaomi user. Meanwhile, if you find other problems, you can write them in the comments column below.